Why promotions

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Quota Sampling Definition: Quota sampling is a sampling methodology wherein data is collected from a homogeneous group. It involves a two-step process where two variables can be used to filter information from the population. It can easily be administered and helps in quick comparison.

Description: Quota sampling is a simple yet effective way to do research in the initial phases. From the population, the researcher could select two variables to study about a particular group. He could use gender as well as income level or the education level for the purpose of research. The researcher could also add other sub-points to the data set according to the requirements of the research. Of course, it is also equally important to spread the word about promotion to the people by using several advertising and marketing methods.

Businesses often have to bundle their products together in order to run a promotion. What they usually do is that they include a less popular item with a very popular item. This not only helps them sell their popular item more but also allows them to cross sell an item that customers have not given much attention to. If the bundled product is liked by customers, the business will then have 2 popular products. The sales will increase as a result and with a successful promotion like this the business will get more return on its investment.

Promotions also allow you to make use of your available data and create more useful data from it. As you continue to do business, you collect information of thousands and millions of customers. By using the right database software you can know the trends, patterns and inclinations of your customers. By using this data you can launch targeted promotions. By further collecting data of the promotion you can know your customers better.

When you know them better, you can launch more successful promotions. In addition to that, when there is something available only for a limited time, customers like to talk about it. When they talk about your promotion they become your marketing agents. They spread the word of mouth, and this results in more customers becoming interested in doing business with you.

Branding is all about making your customers remember you. When they remember you they remember to do business with you. By launching promotions frequently you become a memory for the customer. The biggest benefit of promoting today is that you make use of various online platforms for marketing your promotion.

The technology used enables the promotion to operate effectively in any channel, segment, retail tier, geography or IT platform. What this means practically for business users is, once the core elements of a promotional system have been automated fewer resources are required, which frees them to deliver more value by optimizing planning for more frequent, and more effective promotions.

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